Keyword Research

What is Keyword Research?

It's the process of finding the words and phrases people type into search engines that relate to your topic.

Keywords are the foundation of SEO. If you write about something that no one searches for, you'll get little to no traffic.

Why it Matters

Keyword research ensures there's actual demand for your content.

For example, publishing an article on a topic no one searches for means zero visitors.

Good keyword research helps you target terms that attract your ideal audience.

How to do it:

Start with a few seed keywords – broad terms for your niche (genre of your website).

Plug them into keyword tools (e.g. Google Keyword Planner, Ubersuggest).

These tools generate related keyword ideas along with search volume and competition data.

For example, if you sell coffee machines, seeds like "coffee" or "espresso" can give you longer, more specific searches like "best espresso machine under $200."

Long-tail Keywords

These are longer, more specific phrases (e.g. "best running shoes for flat feet").

They usually have less search volume but are easier to rank for and often match a clearer search intent.

Using many long-tail keywords can bring in highly targeted traffic.

Quick Tip:

Consider why someone is searching. Are they looking for information, to navigate to a site, or to buy something?

Tailor your keywords to match their intent (e.g. "how to tie a tie" is informational, "buy silk tie online" is transactional).

Multiple Choice

Fill in the Blank

Keyword Research Helps you Target Terms With Existing ___ ___ So That Your Content Can Attract Visitors.

Reflection

Think of a hobby or product you like. What keywords or questions might someone search to find information about it?

How could you use those keywords in your page title and content?

Recap