Last lesson, you learned about using certain words in your website in order to gain more traffic.
In this lesson, you will learn about the world of on-page SEO. Let's dive in and see how this works!
On-Page SEO is what you do on your website.
It means optimizing page elements you control: content, titles, headings, images, etc., to rank better.
The <title> tag and the main heading (H1) should clearly describe the page's topic and include your primary keyword.
Only use one H1 per page, and make sure it matches the title.
A good title tells both Google and users what the page is about.
This is the snippet of text shown under the title in search results.
It's not a direct ranking factor, but a clear, engaging meta description can improve your click-through rate.
Write it to accurately summarize the page and include your keyword or a call-to-action.
Your page should use relevant keywords naturally and cover the topic thoroughly.
Avoid "keyword stuffing" – instead write for people, not search engines.
Use bold text, bullet lists, and short paragraphs to improve readability.
Include at least one image on each page to make content engaging.
Use descriptive alt text for images (a short text alternative) so search engines understand the image content.
Link to other pages on your site when relevant to guide visitors and show page relationships.
Use descriptive anchor text for these links.
Also, create clean, short URLs that include a keyword (for example, example.com/seo-basics is better than example.com/page?id=123).
Which of These is On-Page SEO?
On-Page SEO focuses on optimizing ___ and HTML elements on your own website.
Visit one of your favorite blogs or websites.
Check the page title and headings: do they clearly match the content?
Notice how the author uses images and lists to make the article easy to read.
On-page SEO = optimizing your own site's content & HTML (titles, headings, images, meta).
Include main keyword, clear topic, 1 H1 per page.
Write naturally for people, use keywords, add images with descriptive alt text.
Link relevant pages, keep URLs short & keyword-rich.
Great work on completing this lesson. Next, we will dive into technical SEO!