Last lesson, you learned about content creation under SEO!
For this lesson, you will learn about the tools and analytics that can be used for SEO!
This free tool shows you how many visitors come to your site, where they came from (organic search, social media, etc.), how long they stay, and more.
It's essential for tracking organic traffic and user behavior.
A free Google service that reports how your site performs in Google Search.
It shows which search queries bring traffic, how many impressions and clicks each page gets, and any crawl or indexing errors.
In short, GA tracks visitor behavior on your site, while GSC shows search performance.
(e.g. Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs, Moz) – these help you find and analyze keywords, and even track your search rankings over time.
Many have free tiers or trials for beginners.
(e.g. Lighthouse, Screaming Frog, or plugins like Yoast SEO) – scan your site for technical issues (broken links, missing meta tags, slow pages).
These make it easier to spot problems.
Use GA to see which pages hold visitors (high bounce rate might mean content can be improved).
Use GSC's Performance report to find new keywords or pages to optimize.
Regularly check both GA and GSC to guide your SEO strategy.
Which Tool is Best For Seeing Visitor Statistics Like Pageviews and Bounce Rate?
Google Search Console tells you your site's search ___ and clicks on Google, whereas Analytics shows visitor counts and sources.
Have you ever looked at Google Analytics or Search Console (for any site)?
What was one interesting thing you learned from the data (e.g., a top search query or a high-traffic page)?
Visitor behavior (pageviews, bounce rate, traffic sources).
Search performance (clicks, queries, indexing issues).
Help with keyword research and tracking rankings.
Find technical issues like slow pages or missing tags.
Nice job on coming this far and completing this lesson. Next, for the last lesson, we will explore about the best practices of SEO!